EP 692 - Navigating the Future of Safety: Insights with Sheldon Primus (Part 2)

Show Transcript

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This show is brought to you by Safety FM.

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Well hello and welcome to another episode of Safety FM with Jay Allen.

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I hope everything is good and grand inside of your neck of the woods as we are hanging

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out on this lovely Tuesday, January the 28th of 2025.

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Oh yes.

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Oh yes.

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We are finally back with the continuation of the episode with Sheldon Primus.

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So we took some deep dives into some stuff related to OSHA and things along those lines

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during the first portion of this episode.

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So now what's going to happen as we get into part two, we're going to talk about some other

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things that are going on in Sheldon Primus's world.

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So sit back, relax and take a listen to what is going on with Sheldon Primus here on Safety

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FM with Jay Allen.

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So as we look at the whole thing and then of course you see the rise of AI and then

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we're seeing now humanoids and just in case you know the robot aspect of it of some of

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the things and I know that you just referenced incorporating cameras unless they're there

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all the time being able to see stuff.

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Do you look at it?

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This might be part of the standard that goes forward where there are these robots that

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are maybe potentially walking around recording what's going on in real time where it can

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acquire additional data.

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They probably will.

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That's the next logical step, right?

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Because honestly you want to, if you're a person who's going to want to help people

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walk in the future, you're going to want to be that person that's going to help someone

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who might need to have a technology go defuse a bomb and not you.

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At that point, you're probably going to want to see that stuff really advance and replace

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a human in certain stages.

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At that point, this is the ethics statements.

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Are we going to start building in failsafe in that new equipment?

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Is it going to be regulated that we're going to build some sort of thing that is a hard

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limiter that says this thing can't, you know, like some of the old sci-fi movies, it can't

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take a human life, right?

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That's always the thing that the sci-fi writers know what to put in, right?

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So maybe we might have to do some sort of regulation that says if you build technology

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that does this, you are now illegal, not just in the US, but this is a global thing.

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And that's the scary part about AI.

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It's going to force us to globally play nice.

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Yeah.

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Well, playing nice is good, but I mean, I, I, it's kind of interesting because I just

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look at like some of those dystopian future movies about how all these things, the rise

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of the machines that turn against, we'll even go Terminator with Skynet and all that kind

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of fun stuff.

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And because it's so new, but how much things have changed so quickly with it, it's just

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amazing on when you start taking a look at the technology and everything that's able

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to do.

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So I don't, I mean, I don't know.

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I would love it.

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I would

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exponential growth because you're actually seeing it from, you know, when we first got

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started with the chat, there's no way you can ask it to do a simulation or a picture

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for you, right?

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Uh, they're not there yet that, that first point, but now you literally have all the

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other AIs pop up and now one specializes in images and one specializes in this.

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And that makes the growth exponential.

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So from the first time any of you heard about AI to maybe you talked to someone yesterday,

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I bet you you've noticed that, wow, he can do that too.

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Well, then that's, that's the growth.

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Well, what I've seen a couple of people do is go out there and actually make their own

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versionality of a chat box.

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So meaning that all of a sudden, if I want you access wherever they're running the website

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and if they focus mostly on safety, they have all, we'll say a data dump as it went into

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there.

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So if you ask it or prompted for a question, which I think that's another conversation

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to have where people need to really understand on how to prompt these machines.

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But when you prompt it, it gives you the information as if you were interacting with either the

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literature that the person has put out or the information they would have provided to

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a client.

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Do you see that being a kind of a bigger step as we move forward?

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Do you think that those will be paywall behind or do you think that people will put those

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in front of them in front of, well, in front of the paywall, just to kind of get them to

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next service level?

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Yeah, there's always going to be that call to action, you know?

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So most people are probably going to do some sort of tiered way to, to monetize.

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And honestly, there's hardly any way around it.

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The only thing that you could do is possibly get governmental type of access to some of

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these things like in your local library or, you know, some type of free type of service.

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And then also you have those people who will let you do the tip jar and they will be the

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developers.

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So I think that's going to be part of the future there.

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Overall, though, I think that the the training is is still the scaling part.

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How AI learns is honestly the input.

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So now that it has so many users, the training is going to be more snitched.

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So when it understands real small, complex micro communities, now it's going to end up

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getting even smarter.

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So again, that's going to help everything.

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If there's a way you can include a product or a service, I've actually even used it for

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risk analysis.

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And I think that's going to be the future of actual regulation.

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You can now get a risk analysis done with the help of AI with certain situations, because

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now you can actually put in data of injury and illness reports.

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You could pick out the risk analysis and whatever that bow tie or whatever the analysis is.

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At that point, you could start getting a frequency of understanding.

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If this happens now in this type of environment, this is the smart regulation we should do.

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It's frequency.

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So if we notice that there's a lot of amputation in manufacturing, OSHA right now is looking

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at that by the OSHA 300 logs that happened.

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But you plug this information into AI, they can now reason out that says, all right, you've

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got this type of cutting machine and this type of activity.

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This worker is probably not prone to doing a lockout, tagout program because of this

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other data.

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Now we need to regulate this industry.

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And that's the future.

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So the future there, and you referencing the OSHA 300 logs, for the most part, a good chunk

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of the larger scale GPTs in the world or the AIs in the world, as we're talking, do not

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have live access to the internet.

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As we look at this and being able to get information and garner information in real time on how

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to be able to recognize risk, do you see that changing?

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Where we'll have to access internet in real time opposed to it being, I don't even know

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how long it's delayed because that's the other portion.

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Because if we use chat GBT, because that's probably one of the most popular ones, it

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used to be months that it was delayed or with old databases that it was pulling from.

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And it still tells you currently, even with the paid version, that it cannot access it

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in real time.

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So will that need to be the change going into the future?

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Yeah, that's actually part of the change.

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And the data drawback would be the Request for Information Act.

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So when someone does the Request for Information Act, the agency now gets that information

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and they try to get it to you as quickly as they can.

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Sometimes they don't.

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So that little drawback made it a little bit harder for you to get that information out

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to the public.

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But OSHA is slightly different with the record keeping.

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And that's why I mentioned it before the Record Keeping Act when this got changed back in

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the Biden administration.

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And for those of you that don't know, this has been really a wild thing.

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So the OSHA rules for injury and illnesses gives a certain criteria that says this is

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a recordable injury.

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This one, forget about that.

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So they give you specific rules.

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This is in 1904 is OSHA's regulation book on that one.

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So when you go over those different rules, one of the things that it tells you that you

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really need to be aware of is something that is a recordable injury that makes people that

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going to miss a day, going to be restricted or transferred from working in the field into

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the office.

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So OSHA has this record keeping rule that records every time this happens and you are

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recording it yourself if you're a high risk individual or in the industry, not individual.

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You could be a high risk individual, both, but the industry itself.

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So not to go into the weeds too much, but what will happen is once you self report,

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that goes into OSHA's database.

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The only thing they're going to protect is the personal information about the who was

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injured.

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The situation is not going to be protected.

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So the OSHA 300 logs now goes to the regional office, the local office.

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They see your number, your company by your employee identification number.

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That's like a fingerprint of your company.

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So they now know companies that have three years is the magic number according to the

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OSHA data.

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Three years, once they see you get an increase of injuries and illnesses, that's going to

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trigger an inspection.

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Now if you do an AI component to this, they could actually begin to believe you're going

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to do this in a regular frequency.

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Now it comes, is OSHA going to wait until something happens or are they going to go

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ahead and be proactive and create a regulation?

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That's when OSHA is going to use AI.

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How far away do you think we are from that?

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Because as you know, and I'm not picking on OSHA because remember I have, well, I had

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friends in OSHA during the previous administration.

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So they're kind of behind when it comes to certain things.

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Do you see this?

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So do you see this during this term for?

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No, no, it won't be in this term.

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OSHA has again predictable patterns.

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So the pattern right now is from what I'm seeing is if OSHA gets a midterm election

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is going to make a big difference.

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So for the US every two years is midterm elections.

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So if we get a big change in the House or the Senate and midterm election in two years,

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then in four years OSHA could actually be set up already.

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The data is in existence.

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They have it.

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They just need the right regulation to release the data.

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You could go right now to OSHA.gov and you could manipulate stuff on the data and statistics

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page like you'll never believe.

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And it's really there.

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So just go to OSHA.gov forward slash data and you could just go nuts with that and statistics.

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So it's there.

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The only thing that they're waiting for is to connect the two pieces.

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So the only will to do that is with the injury in illness injury prevention program, the

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I2P2, right?

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We can't say that.

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So if I2P2 comes in effect, that's the connecting piece.

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Federal OSHA has been trying to do it for a long time.

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So you get a president that's not a lame duck democratic president that could possibly repeat

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a nice young president that's one of these people that are going to be very charismatic,

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if you would, like Obama, possibility during that administration, you could see that piece

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connect.

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So I mean, it's interesting because if you look at you say nice young president elect,

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the last three because we had two of the same over the last three, I mean, it's going to

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be interesting to see on how those things will change.

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But then we can just take these deep dive into politics, which I'm not 100% sure that's

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what I want to do.

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So tell us, I mean, you gave us a lot of good information there.

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Tell us what you're working on currently.

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I know that I know, I know a tidbit of it, but but but not enough to be dangerous.

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So what do you what are you working on?

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I've been a prolific writer as of late.

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That's my Mexico trip.

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It helped me write a little.

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So I'm coming out with a free ebook that's going to help us with the trends of 2025.

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I had to do a quick change from what it was before election.

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So I am currently changing one chapter, but I'm going to release that probably my next

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episode and with the 300.

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So after that, I am working on a, as you said, an AI prompt book.

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I'm already on that one.

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I'm a couple of chapters away.

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And then I am also going back to coaching.

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So I'm going to, I revamped my consulting coaching program so that the people who really

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feel like they're ready to be consultants, I've got some tips and I it's been really

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hard for me to mentor people the way I have been one on one and scale it.

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So I have created a way to scale this mentorship program.

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And it's going to be structured as a three month and a six month to do it justice.

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And and then truly, if you're starting your consulting business, I'll work with you the

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first three months.

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I'll work with you the first six months up to you.

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And then you're off and you're going to be sharing resources with me.

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So that's, that's the twist.

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So talk to them a little bit.

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If someone's out there that's interested in becoming a safety consultant, they're saying,

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Hey, this is the next step in my career.

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What would you say to them that needs to be the bare minimum?

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Like what should be the bare minimum understanding is just to kind of explain how your program

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works.

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Do they need to have any background in safety or is this kind of like, Hey, I just graduated.

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I know nothing.

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Can, can, can we start?

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Yeah.

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No, I actually have an actual intake sheet.

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So I'm looking for the fit.

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I'm not looking for anybody who just think they're in safety.

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So the idea is I want someone who is, uh, they know that they are ready for safety consulting.

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They've been through all of the steps that it would take such as boots on the ground

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safety.

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Next step is going to be supervising people and next step is going to be controlling a

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program.

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Uh, so if you have that in any kind of capacity and you feel you're ready because, uh, you

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now know that you have what it takes to stick around.

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Even when things look bad, that's when you know you're ready.

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When you feel like I'm going to just go and, and, and just give myself a chance.

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I've given someone else a chance long enough.

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I'm going to just roll the dice on me.

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That's when you're ready.

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So the intake form is to, uh, it's just to help both of us understand if you're ready

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for it.

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And then am I ready to take on someone that fits this profile?

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So it's, it's a two way street.

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So would we say quote unquote, they need to have X amount of years of experience prior

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to attempting to contact you in regards to they want to be involved with this?

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No, no certain amount of years.

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Uh, you're going to know by your qualifications, right?

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So meaning if you got out of school and, uh, you're just hitting it out of park with all

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these, uh, issues that has been coming up and the organization that you're with, they

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just keep promoting you.

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They keep telling you, Hey man, you're, you're doing it.

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And you know, in your mind, you're like, I could do this a little bit better on my own.

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Well, remember there's some people that get put into safety because it's, it's a torture

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program.

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We don't have anybody else.

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We're moving you over there.

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So let's, let's remember those people.

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I got a whole bunch of students that just got injured and now they're in safety.

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I've got a boatload of students for that one.

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So honestly, it's just, you know, you're, you, you know, that you've put in some dues

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to this.

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And the reason why I say you put in some dues is honestly, uh, you're going to be thinking

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about insurance, right?

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Uh, that's part of being a good consultant.

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You need to get insured.

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You need to get your license and bonding.

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Uh, if you have error in emissions, you're going to get your insurance to pick that up,

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but you don't want to have many errors in the mission or your businesses are going to

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be good.

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So obviously in order for you to be a good consultant, you got to be solid and safety

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and have some sort of, um, uh, career enough that you know that you have, um, critical

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thinking skills.

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So that's really what I'm doing.

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And when I get everybody on, I do, um, just very easy Sheldon dot coach.

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That's, that's the easiest domain name I could think of.

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So then you can just do the intake form.

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I read every intake form obviously, and I want to make sure that we're a good fit.

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I'm not going to charge someone to coach them if we're not a good fit.

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And I feel like they're not going to give me their all.

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They're going to quit halfway.

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Nobody needs that.

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I want you to knock it off the park because you're attached to my name.

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So let's talk real quick.

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So will you go through the whole process?

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So let's say for instance, I just finished working at a company.

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I'm really encouraged on wanting to become a safety consultant.

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Will you show the person how to create their own business?

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What paperwork needs to be filled out?

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I know it, I know it, I know it varies from state to state a little bit, but will you

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go through that whole process?

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Start to finish.

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Cause honestly, most people are scared about the starting part.

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And I believe you should start like right now.

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Honestly, the best part, the best time to start is yesterday.

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The next best time is now.

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Right?

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Whoever said that, brilliant.

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So at this point, I believe if everyone were to at least get started with their, whatever

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it is, if you want to do an S corp or LLC, we talk you through that.

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And the first three months session is to get, not only you started, get your business going,

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but it's also going to get you the things that you need to hit the ground running.

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You know, you got to get a Facebook account for a business.

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You need your LinkedIn account for business.

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Need to learn how to work Facebook ads and LinkedIn ads and Google ads and things like

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that.

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You need to know about what are cookies and what do I have to do with pixels and what's

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my business pixels?

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All that stuff is just to hit the ground running.

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What do I do with social media?

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How do I gain clients where I look for them?

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We do that first.

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The next three months after you get the foundation, now we're looking for how do we grow?

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So what are some things we could do for exponential growth, marketing concerns?

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What kind of services and products do I need to add to the business for the down times?

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So we talk about that, how to run your own events, how to actually do some of the things

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that you guys have been listening to me do, even down to making a radio broadcast, that

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kind of stuff to grow the business.

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This is the second three months and each week is lesson time.

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You learn from me, we do this together, and every two weeks we're going to have a conversation

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and we're going to talk on the phone for two hours and we're going to just figure out,

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an hour and a half, two hours, you let me know.

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And we're going to figure out how did it go the last two weeks, this is the assignment

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for the next two weeks, let's knock it out the park.

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And week by week we've got special things we're going to focus on.

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One week we'll get your advertising all set up.

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The next week we're going to get you guys actually set up with how to find clients,

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what's the email sequence that I need to keep people, keep myself top of mind.

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That's the stuff that we'll be doing.

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I think I love exactly how you have that layout going on because I think that some of the

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consulting stuff that I've seen, the follow-up is the crucial part and a lot of people will

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not do it unless it's very high tier priced in regards to the setup itself.

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So if I'm going from the transition of being an employee to being a consultant, this is

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what I want to do.

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I know you've had several conversations about this, but what are the mental models that

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need to change from employee to my own business?

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And probably tie in there if you don't mind that they're not going to be a fortune 500

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business the moment they decide to leave where they're working to where they're going.

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That's one of the first things you got to figure out is what does life look like when

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you're a hundred percent by yourself and in charge of your life?

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Usually it looks like somebody was going to say, all right, I get to sleep in.

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You know, that's the first thing I hear.

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I was sleeping and that's usually the last thing you get to do.

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You don't get to sleep in.

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So the first thing to do is while you're still working, imagine what the day looks like.

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Imagine what time your alarm's going to go off.

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Imagine what's the first thing.

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Are you going to go for your coffee first?

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You're going to do your run first.

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Just imagine what that lifestyle looks like.

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Imagine that you're here 10 o'clock and what's the 10 o'clock to 12 o'clock hours look like?

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Is that recording?

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